Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions throughout multiple platforms is an everyday battle for eCommerce marketers. As privacy guidelines get more stringent and internet browsers restrict tracking capacities, accurate data becomes more difficult to catch.
Pixels are very easy to establish, yet can be obstructed by ad blockers and privacy tools. That's why marketing experts are turning to server-side monitoring options like Meta's Conversion API.
Advantages of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection approach that takes the worry of accumulating and processing user information off the customer's internet browser. This causes much better performance, boosted customer experience, and the capability to adhere to data personal privacy guidelines.
By packing a tracking manuscript straight on the server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less vulnerable to inaccuracies as a result of web browser restrictions and advertisement blockers and supplies much more control over what data is shown to each vendor.
It also makes it possible for services to categorize information qualities based upon function and lawful premises, which makes it less complicated to abide by data personal privacy legislations. However, applying S2S Tracking needs a large financial investment in hardware and software along with specialized workers. This makes it an expensive alternative for smaller brand names. Furthermore, the initial arrangement can be time-consuming. Nonetheless, once the system is running, it can provide exact data to all marketing networks in real-time.
Advantages of S2S Postback Link Tracking
As a result, it provides dependable conversion monitoring for iGaming affiliates to maximize campaigns, minimize squandered advertisement spend and boost ROI. It also supplies exceptional precision and reliability contrasted to Pixel Tracking which is why it's the favored approach for many associate platforms, networks and marketing experts.
Pixels are easy to establish as they only need an drip campaign automation item of HTML code in the conversion page, nonetheless they are frequently restricted by browser limitations (e.g. cookie-blockers and Safari ITP) causing inaccurate monitoring and much less accurate acknowledgment. In addition, pixels can be quickly obstructed by ad-blockers, leading to privacy problems for users. S2S is a a lot more trusted and accurate monitoring approach that eliminates cookie-based restrictions and makes certain user data defense while also offering improved protection features for scams avoidance. This makes it a great option for high-stakes projects and application installs where a precise conversion count is vital. S2S can additionally deliver much more exact acknowledgment information for mobile campaigns and ad shipment.
Negative Aspects of S2S Pixel Monitoring
Pixel tracking works by putting an item of HTML code on your internet site that sends out information to the advertisement platform. It's reasonably easy to set up however is prone to safety threats like being obstructed by advertisement blockers and being inaccurate due to browser settings like limiting third-party cookies or Apple's Intelligent Tracking Prevention (ITP).
Server-side monitoring bypasses these constraints by sending out conversion details straight from the analytics system's server to the user's device. This improves tracking accuracy and enables services to catch offline conversions such as telephone call or in-store purchases. Server-side monitoring is additionally extra safe and secure and helps businesses comply with strict data protection laws like GDPR or CCPA.
As privacy policies become more limiting and browsers limit tracking capabilities, marketers need a better way to check their projects. This is why extra marketing experts are changing far from pixels towards sophisticated analytics server-side tracking.
Final thoughts
Server-side tracking is the way to go for data-driven marketing. It bypasses internet browser constraints, advertisement blockers, and personal privacy settings to collect and send real-time conversion information to analytics systems. It is a lot more trustworthy, safe, and precise than pixel tracking and offers businesses extra control over their information collection procedures.
With ad blocking and personal privacy regulations obtaining much more strict, marketers are seeking choices to standard pixel tracking. Server-to-server tracking is one alternative that supplies considerable benefits over pixel monitoring. It's even more robust, future-proof, and allows you to record a larger quantity of conversion information throughout platforms. However, it calls for a significant investment in framework and technological competence. Thankfully, solutions like RedTrack deal ready-made web servers that can incorporate with major analytics systems without the requirement for comprehensive growth sources.